Resources

IMAA Media Centre

Official IMAA brand assets and corporate materials for media, partners and event organisers - together with the essential rules for using them correctly.

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Media Contact Information

52, Jalan BP 7/8, Bandar Bukit Puchong, 47120 Puchong, Selangor, Malaysia
+60 11-1006 0160
[email protected]

Brand Guidelines at a Glance

Condensed from the IMAA Brand Guidelines (Version 1.0 · 2026). Every brand application should feel like it belongs to a respected international professional institution.

Official English name: International Medical Aesthetic Association
Official abbreviation: IMAA
Official Bahasa Malaysia name: Persatuan Perubatan Kosmetik Antarabangsa
Official Chinese name: 国际医学美容总会
Official registration number: PPM-021-10-15012018

#F9E99F

Champagne Highlight

#E8C774

Light Gold

#D2AE62

IMAA Gold

#B48732

Heritage Gold

#735012

Deep Gold

#071E36

IMAA Midnight Navy

#102E4F

Secondary Navy

#F0E9E0

IMAA Ivory

#FAF8F4

Warm White

#22252A

Charcoal

The palette above is the official brand palette from the Brand Guidelines; the colour tokens used on this website are a screen-optimised derivative of that print palette.

Logo Configurations

Horizontal full logo - preferred for website headers, official documents, media releases, partnerships and wide-format applications.
Vertical full logo - preferred for certificates, formal invitations, social media and portrait-oriented materials.
Symbol only - use where brand recognition is already established (app icon, favicon, seals, badges). It must not replace the full identity where the audience may not know IMAA.
Always reproduce the logo from approved IMAA artwork. It must never be manually redrawn.

Backgrounds, Clear Space & Minimum Size

Preferred backgrounds: IMAA Ivory (#F0E9E0) or Institutional White (#FFFFFF). For premium dark applications: IMAA Midnight Navy (#071E36) or Formal Black (#050505).
Maintain clear space on all four sides at least equal to the width of the globe inside the IMAA symbol - no text, photography, borders or other logos may enter it.
Minimum digital widths: 260 px (horizontal), 180 px (vertical), 32 px (symbol). Use an approved simplified logo rather than compressing the full logo.

Logo Misuse - Never

Never stretch, compress, rotate or change the proportions of the logo, and never recreate the symbol or rearrange the official text.
Never replace the gold with other colours, add drop shadows, neon effects or outlines, or place the logo inside unapproved shapes.
Never place the gold logo over a visually busy image, use low-resolution files, or repeat the logo as a decorative pattern across a page.

Colour Balance

Light institutional design: 70% white/ivory, 20% navy/charcoal, 10% gold. Premium dark design: 70% deep navy, 20% white/ivory, 10% gold.
Gold remains an accent of authority - avoid filling entire pages with bright metallic gold, and never render body copy in metallic gradients.

Typography

Cormorant Garamond - major headings, cover titles and institutional statements. Cinzel - certification and award titles, used sparingly.
Lato - body copy, forms and information pages. Montserrat - pricing, statistics, buttons and UI. Avoid mixing more than three visible typefaces on one page.

Voice & Imagery

IMAA should feel professional, prestigious, international, trustworthy and refined - never trendy for its own sake, overly glamorous, flashy, promotional or beauty-salon oriented.
Photography should feel international, professional, human and credible: real medical environments and diverse professionals - no fashion-model posing, cosmetic-clinic clichés or excessive retouching.
The core rule: every communication should make IMAA appear more trusted, professional and internationally respected. If it doesn't, simplify it.

International Medical Aesthetic Association

IMAAMedical Aesthetic Association